South Africa’s in great shape … and so say all of us!

Nov 2002

Alive with possibilities! That’s the slogan that South Africa’s Marketing Council believes encapsulates the spirit of this country. Captains of industry and Minister of Trade and Industry, Alec Erwin, are in total agreement.

Speaking at the opening of Auto Africa 2002, NAAMSA chairman Ian Robertson, was superlative in his praise of the current shape of SA’s automotive industry across-the-board. “At the start of 2002, there was much doom and gloom with predictions of a drop in vehicle sales exacerbated by price and interest rate hikes and the continuing decline in the value of the Rand.

“Good news in the heavy commercial vehicle sector is that sales are up 15% on last year’s figures,” he said. “The HCV sector provides a good gauge on how the overall economy is performing.

“With exports valued at R40-billion overall going to countries like the USA, Japan, UK, Australia and New Zealand – all with highly demanding consumers and markets with expectations of world class standards – we are experiencing an export boom.”

According to Alec Erwin, SA’s motor industry has not nearly reached its full potential. “When the MIDP started in 1993, many felt it was a crisis moment – would we just end up importing vehicles in the future?

“But as we’ve become part of the global economy, we’ve progressed in the manufacturing process and benchmark well with our global peers” he countered. “At the DTI, we believe that South Africa will become a major manufacturing economy within the next five to 10 years.”

Speaking at SAVRALA’s Manufacturer of the Year Awards 2002, CEO of McCarthy Motor Holdings, Brand Pretorius said: “While there are some formidable negatives to overcome -unemployment, the impact of HIV/AIDS and a currency that has depreciated by an average of 12% per annum over the last 20 years – there are also many positives including political stability and quality leadership.

“The quality of SA’s money and fiscal management is outstanding and this is the ninth consecutive year of economic growth. Last year was the first since 1980 that SA’s growth and GDP exceeded the world average.”

“Today, South Africa is a respected member of the global community and our motor industry is proof of that,” continued Pretorius. “In 1995, we exported just over 7 000 vehicles. In 2002, the figure is 130 000 vehicles.”

SAVRALA president, John Broadway, echoes the positive sentiments of both Robertson and Pretorius. “The consistent application by Government of sound policies in all spheres of South African life in recent years has created a good platform for business. For our members in the rental and fleet management industries, there is real optimism for 2003 and beyond, with many exciting opportunities ahead.”

“The new South Africa is not an event,” said Pretorius, “it is a process that will take much time and energy to create that miracle we were all hoping for.” Quoting an old Chinese proverb, “better to light a candle than curse the darkness,” he concluded: “Let’s go out there and face the future with confidence and determination – let’s do our best to light a few candles in 2003!”

And so say all of us …

Outlook for Fleet Management in SA

Nov 2002

For novices harbouring notions of careers in fleet management – as well as for the greybeards in the game – in this article, a spokesman for SAVRALA puts fleet management (FM) in perspective and describes the market forces impacting on the industry.

When talking fleet management, outsourcing is top of mind. Whether it’s IT, HR, logistics – or fleet management for that matter – increasingly, companies are realising the benefits to be derived from selectively apportioning facets of their non-core business to specialist enterprises.

Specialist FM companies provide a gamut of professional services. With the key elements being cost control, administrative efficiency and risk management, they are able to oversee and control the life cycle management of a single vehicle or fleet of vehicles from cradle to grave.

The services on offer may range from the design of a company’s car or car allowance policy, to the sourcing and buying of motor vehicles, maintenance, management of fuel, tyres, insurance and accidents, right through to the eventual disposal of the vehicle/s at the end of the agreed lease period.

Fleet management is a somewhat loosely used term and clients are sometimes confused by the spread of services available from banking institutions compared to specialist companies. In broad terms, a key objective of banks is to lend money and grow their asset book. To that, is added an enhanced range of sophisticated fleet services such as fuel management.

The key objective of specialist FM companies is to manage costs and risk on their client’s behalf. Financing is a consequence of their being in business, not a cause. In fact, current statistics reveal that in the corporate FM sector – which totals just under 100 000 vehicles managed by both banks and specialist companies – the split between financed and non-financed vehicle management contracts is about equal.

In recent times, the corporate sector FM business has not experienced exceptional growth. In part, this is a reflection of the general state of the economy, clearly indicated in NAAMSA’s new vehicle sales figures.

In the medium-term, several factors will continue to influence the industry’s shape and size. These include:

  • The continued growth in government outsourcing its fleet management. Tenders using different precedents have been implemented with varying degrees of success. While not all FM companies are operating in this sector, government business is a reality and here to stay. In time, more FM companies will undoubtedly develop the right solution for government and parastatals,
  • The continued impact of car allowance schemes. The buying and management of cars has been removed from corporate hands and placed in private buyers’ hands. This continues to negatively impact on fleet opportunities,
  • The trend by motor manufacturers to incorporate maintenance plans on new vehicles at point-of-sale is increasing. Undoubtedly, in the next year or two, more motor OEMs will build in plans – management and/or service – into their vehicles from scratch which will influence the ability and need to manage fleet costs,
  • In the absence of other investment opportunities, some corporates are finding it more effective to avoid debt by paying cash for their cars. The result is more vehicles managed in-house with the potential risk that inexperienced in-house fleet personnel may be inattentive to key issues such as cost controls, risk management and overall fleet efficiency.

    The challenge for the players in the FM industry is to continue to maintain professional standards in the provision of their services and to try to grow the proportion of the national corporate park that they collectively manage above the current 10%. There is certainly plenty of opportunity.

If you have not considered using the services of a specialist fleet manager, why not arrange an appointment with a member of SAVRALA to gain an understanding of the cost, efficiency and risk management benefits that they are able to provide. Please click here for details of all current members.

SAVRALA Manufacturer of the Year 2002 Awards


Congratulations to all the winners!

Overall
Gold: Toyota SA
Silver: Volkwagen of SA
Bronze: Ford Motor Co. of SA

Leasing
Gold: Volkswagen of SA
Silver: Toyota SA
Bronze: Delta Motor Corp.

Rental
Gold: Toyota SA
Silver: DaimlerChrysler SA
Bronze: Nissan SA

Sincere thanks to all the sponsors who made the Awards evening, held on Friday 18th October 2002, possible:

Audi South Africa – BMW SA – Delta Motor Corp. – Fiat Auto SA – Ford Motor Co. of SA – Nissan SA – Renault SA – Toyota SA – Trentyre – Volkswagen SA

Associated Motor Holdings * Avis Rent A Car * Avis Fleet Services * Avis Van Rental * Bankfin Fleet Management * Barloworld Motor * Barloworld Leasing * Budget Rent A Car * Contract Lease Management * debis Fleet Management * Europcar SA * Fleet Support Services * Hertz Rent A Car * Hi-Q Automotive * Imperial Fleet Services * Imperial Car Rental * LeasePlan Fleet Management * McCarthy Fleet Services * National Car Rental * Nedbank Vehicle Finance * Protea Hotels * Stannic * Supa Quick * SuperFleet * Tempest Car Hire * Tiger Wheel & Tyre * Toyota Trucks SA * Tracker Network * U Drive Rent A Car * Vuka Fleet Management

Toyota South Africa

Toyota SA’s winning team.
Toyota SA’s Christa Rheeder and Marius Burger display the trophies while colleague John Gillham (back left) and SAVRALA president, John Broadway, look on. SAVRALA leasing section chairman, Clive Else and association vice president, Sherl Preston complete the line up.

Toyota takes top honours

Toyota South Africa is this year’s Southern African Vehicle Rental and Leasing Association’s (SAVRALA) Manufacturer of the Year scooping gold in both the overall and rental award categories. Toyota SA last won the overall title in 1999.

“Competition for top honours is tough and the judges, amongst the most discerning and critical audiences in the motor industry,” said Marius Burger, Toyota SA’s director of sales and marketing. “The members of SAVRALA are an exceptionally important element of the industry and serving this customer base forces us to raise our game in all aspects of vehicle ownership. In this market, overall satisfaction is the main point of difference and, over the years, this has been a Toyota strong point.”

Having taken top honours in all three categories in 2001, this year VWSA laid claim to silver in the overall category while Ford Motor Company of Southern Africa came in third. In the rental section, DaimlerChrysler South Africa came second to Toyota SA with Nissan South Africa following in third place. VWSA, Toyota SA and Delta Motor Corporation were awarded first, second and third places respectively in the leasing sector.

SAVRALA’s annual honours are awarded for service and support excellence afforded by the motor manufacturers and importers to the vehicle rental, leasing and fleet management industries during the previous 12 months. SAVRALA represents over 90% of the companies operating in these sectors.

Addressing some 450 guests at the Manufacturer of the Year awards banquet held in Sandton on Friday night, SAVRALA president, John Broadway said: “The 2002 survey to rate South Africa’s top manufacturer was highly contested. This year’s results were particularly close and it was very pleasing to note how fiercely the motor manufacturers and importers are competing for the rental and leasing business.

“In April this year, the first part of a two-tier survey was distributed to SAVRALA members by eMIRG, an independent market research group responsible for conducting the survey and evaluating the results,” continued Broadway. “To monitor and gauge changing opinions, the identical set of questions was put to the same leasing and car rental respondents during August.”

In the rental survey, manufacturers were rated across critical performance categories including communication, maintenance, value, reliability and support back-up while in the leasing questionnaire, the focus was on the financial, technical and communication/marketing elements of the working partnership.

“We have used this two-part survey analysis in previous years and know that it provides a very accurate reflection of SAVRALA members’ impressions of the manufacturers’ overall performance,” explained eMIRG managing director, Paul De Vantier. “This year, we have had an excellent response from both leasing and rental members and the results are truly representative and comprehensive.”

“This annual survey culminates in this awards evening which provides a platform for SAVRALA’s fleet management and rental members to show their appreciation for the co-operation and support we enjoy from the motor manufacturers and importers,” said Broadway.

A highlight of the evening was the donation made to Gauteng’s Hamlet Foundation by Broadway. Handing a cheque for R25 000 to the Hamlet’s president Dr Nthato Motlana and CEO Lollie Timm, he said: “It is through the generosity of our members and this evening’s sponsors that this donation is possible.”

Overall Silver
Volkswagen of South Africa

Overall Bronze
Ford Motor Company of South Africa

Rental Gold
Toyota South Africa

Rental Silver
DaimlerChrysler South Africa

Rental Bronze
Nissan South Africa

Leasing Gold
Volkswagen of South Africa

Leasing Silver
Toyota South Africa

Leasing Bronze
Delta Motor Corporation

Showing a social conscience

SAVRALA's Sherl Preston (left) and John Broadway presenting the cheque to Lollie Timm and Dr Nthato Motlana.

A highlight of the Manufacturer of the Year 2002 Awards evening was the donation made to Gauteng’s Hamlet Foundation.

Handing a cheque for R25 000 to the Hamlet’s president, Dr Nthato Motlana and CEO, Lollie Timm, SAVRALA president, John Broadway said: “It is through the generosity of our members and this evening’s sponsors, that this donation is possible.”

In his address to the 450-strong audience, McCarthy Motor Holdings CEO, Brand Pretorius added: “As business people, we should be socially responsible and I am delighted to see that SAVRALA members are demonstrating their social conscience.” …

Brand Pretorius CEO, McCarthy Motor Holdings

Residual values – understanding the risks and rewards

July 2002

One of the most complex and controversial issues relating to vehicle leasing concerns residual values (RVs) says a spokesman for the Southern African Vehicle Rental and Leasing Association (SAVRALA).

Very often, leasing customers are not entirely clear on the definition of RVs, how they are calculated and, in practice, “how they work.” For instance, a common expectation is that at the end of the lease period, they automatically have a right to buy the vehicle in question at the predetermined price. Unless negotiated, this is not the case.

By definition, a residual value is the Rand value – or a percentage of the initial or prevailing retail price – ascribed to a specific vehicle for a specific period of usage taking into account the distance to be travelled during that time. Quite simply, the RV placed on a vehicle today is an estimate of what it will be worth in the future.

Residual values are one of three major risk elements assumed by a full maintenance leasing (FML) company, the other two being credit and maintenance risks. In basic terms, the client contracts with an FML company to assume this risk either partially or fully.

Corporates often want to avoid the RV risk, but want their drivers to be able to purchase “their” vehicles at the end of the lease period at the contract residual value. As one leading FML company puts it: “This is like having your cake and eating it. Most FML contracts do not give the lessee the right to purchase the vehicle, unless at market value, and do not specify residual values”.

If the customer wants the driver to have the option to purchase the vehicle at the end of the lease period at a predetermined value, this must be agreed at the outset at an amount typically a few percent more than the FML company’s standard RV. In this case, at the end of the contact, if the market value of the vehicle is greater than the option price, the driver will probably buy, and, if it is less, the driver will return the vehicle to the FML company with no downside.

Some of the factors that play a role in determining how some of the larger leasing companies attach a residual value to a specific vehicle include:

  • using statistical modeling and forecasting inflation and expected market conditions,
  • the current market value of used vehicles as determined by the Mead and McGrouther guide,
  • “hands-on” experience of their customer base and specific usage patterns,
  • historical experience and statistics obtained through wholesale operations and retail outlets, ie. the actual market values achieved on resale,
  • SAVRALA’s quarterly statistics which serve as an indicator of current forecast RVs on selected vehicle models by the industry.

Based on these factors and also as dictated by changing market trends and current models, residual values are continuously reassessed and reworked to ensure that the forecasts are as accurate as possible.

Leasing companies may be more conservative when determining RVs on some imported vehicles as there is concern that they depreciate at a greater rate and retain a lesser value at the end of the lease period.

Motor manufacturers can play a significant role in assuring higher RVs by releasing limited numbers of popular new models and not flooding the market. This serves to stimulate used vehicle prices. Excessive discounting is detrimental to the used vehicle market and car manufacturers can help to improve RVs by not resorting to discount tactics purely to improve market share.

The complexity of residual value forecasting cannot be fully covered in a few paragraphs and these pointers serve to shed some light on the definition of RVs and how they are determined. When going into a partnership with a leasing company, it is important to remember that those affiliated to SAVRALA are bound by a Code and Charters set out to establish standards of good practice within the vehicle rental, leasing and fleet management industries. They are intended to ensure that customers who obtain rental or leasing facilities from association members receive the highest levels of service, honesty and integrity in all of their dealings.

Where to with AARTO?

June 2002

In terms of the pending Administrative Adjudication of Road Traffic Offences Act (AARTO) of 1998, the Southern African Vehicle Rental and Leasing Association (SAVRALA) warns vehicle owners. The buck stops with YOU!

While the legislation has long been promulgated, the Act has yet to come into effect. The latest in a series of false starts was a pilot project scheduled for Pretoria during November 2001. It didn’t happen and, according to an independent consultant specialising in transport legislation, “right now, we have no further information”, although sources at the National Department of Transport (NDOT) indicate that the third quarter of 2003 may well be the introduction date.

SAVRALA applauds the Act as “a well thought through document” and is supportive of any legislation and initiatives that instill disciplines, a more responsible mindset among road-users and effectively reduce the carnage on the roads. With this legislation still in the wings, the association is urging individuals and companies to be prepared for the demands that AARTO – when eventually introduced – will make on them in terms of compliance and accountability.

There are some concerns however says a SAVRALA spokesperson: “Certain of the regulations and specific provisions of the Act will make it difficult to operate large fleets of vehicles that are driven by multiple drivers and, at the same time, comply fully with the legislation and proposed regulations.

“In conjunction with other motor industry representative organisations, there are certain common issues of concern that could prejudice our members’ businesses and, jointly, we have requested a meeting at ministerial level to discussion these. Not least of these would be the voluminous additional administrative work that the implementation of AARTO would necessitate within certain motor industry sectors – car rental companies and large fleet owners for example.”

A paraphrase of Section 17.5 of the Act reads as follows: “The owner of a vehicle who permits any person to drive such vehicle without having ascertained the full names, acceptable identification, residential and postal addresses of this person is guilty of an offence and liable for a fine of R20 000-00 or imprisonment not exceeding a year.

While fleet owners, car renters, lessors, sellers or repairers know who the vehicle’s primary driver is at any given time, it may not always prove possible to comply with the legislation to the letter of the law. In terms of the legislation, while the “owner’s” permission to drive should be obtained before allowing another party to drive, this is not always practical as the following instance illustrates:

Mr Smith rents a car and lists Mr Brown as an additional driver. Mr Brown falls ill, is deemed medically unfit to drive and requests that Mr Jones drive the rental vehicle. Similarly, a motor dealership allows an individual to test drive a vehicle without recording the details outlined in the Act. Or, while in for servicing, a workshop mechanic takes a customer’s car out on the road for assessment.

See just how easy it will be in the future to fall foul of the law?

Company Cars – The FML Solution – Car Allowances

April 2002

Recent media headlines have hailed car allowance schemes as being preferable to the company car option. While this debate continues to rage, Clive Else, chairman of Savrala’s full maintenance leasing section has come out waving the flag in favour of Full Maintenance Leasing (FML) as an option either way.

“FML’s are available to companies who use them to finance company cars for employees. In addition, FML and similar operational leases with maintenance plans are popular with individuals who receive a travel or car allowance as part of their remuneration,” explains Else. “Lessors provide a number of ways in which the use of a motor vehicle may be structured, each with its own set of pros and cons.”

In all scenarios, the lessor usually bears the risk of ownership by taking a significant position on the residual value (RV) of the vehicle. This affects the lease pricing with a lower monthly payment for the lessee. “So in effect, the lessee pays only for the value of the asset “used up” over the duration of the lease,” says Else.

If properly structured, a full maintenance lease may qualify as “off balance sheet” finance under the “AC105″ current Generally Accepted Accounting Practice (GAAP) accounting convention that regulates accounting for leases. This means that the lease has no effect on the balance sheet of a corporate lessee and therefore, from a balance sheet point of view, the company car / car allowance decision is not an issue.

A typical lease has a number of equal monthly payments that will fluctuate only if the prime overdraft rate shifts. Once the asset has been returned in the agreed condition at the end of the lease, the lessee has no further obligations to the lessor, although options to purchase at fair market value are commonplace.

Prior to the introduction of the Seventh Schedule of the Income Tax Act in 1985, the value of motor vehicle fringe benefits were ignored for the purposes of calculating gross income as defined in Section 1 of the Act. “The purpose of the Seventh Schedule is to tax non-cash earnings,” explains Else.

He goes on to say that this attempt to eliminate perceived distortions in remuneration policies has introduced a number of distortions of its own. As a result, many employers have moved from the provision of company cars to the provision of car allowances in an attempt to preserve the status quo.

“The antipathy of the Fiscus to company cars has been echoed in its attitude to car allowances and we have seen an escalation in the portion of a car allowance subject to PAYE to the current level of 50%.”

The pros and cons of company cars and car allowances – from both employer and employee perspectives – have been well documented and the facts and figures can very easily be engineered to show either option in a less or more favourable light. It just depends on who is doing the motivation.

“As long as there are cars and a Seventh Schedule, the arguments for and against company cars and car allowances will continue,” says Else. “By using one or other of the operating lease products available however, the car benefits of all employees can be structured to suit both employer and employee.”

Undoubtedly the operational lease concept has proved itself as offering the motorist – corporate or individual – a highly competitive and practical method of obtaining the use of either a single vehicle or an extensive fleet by, in effect, outsourcing the vehicle management function to a specialist third party enterprise.

NAAMSA: Challenging times, but opportunity still knocks

January 2002

SAVRALA has been in existence for almost 30 years and every year its influence expands further. This is reflected in the fact that SAVRALA’s leasing and rental members between them are currently responsible for purchasing about one third of all new vehicles sold in South Africa.

The importance of this combined buying power has been recognised by the National Association of Automobile Manufacturers of South Africa (NAAMSA) whose president, Ian Robertson says: “Clearly the vehicle leasing and rental sectors are of tremendous importance to the motor manufacturing industry.”

The growth of corporate car allowance schemes has seen many of SAVRALA’S leasing members extending their expertise to the retail market. An area in which this expertise is making itself felt is through the provision of maintenance plans for private buyers. These maintenance plans are either provided directly or through manufacturers or dealer groups.

Robertson says that the advent of these maintenance plans has removed some of the concern that customers have about owning a vehicle “because they’ve got security on running costs. Of course leasing is another option to that.” With a lease, another concern of ownership can be managed – the residual value at the end of the ownership period.

Robertson wears two caps and, in his role as managing director of BMW SA, he agrees that “through practices such as motor plan, BMW and other manufacturers are competing in some respects with the vehicle leasing and rental sectors.”

The effects of the collapse of the Rand towards the end of 2001 will be felt during this year and it has already resulted in manufacturers pushing through some stiff price increases in the first quarter of the year as well as an increase in the prime rate. The impact of these increases could lead to a declining market in 2002.

Commenting on NAAMSA’s forecast for the market in 2002 Robertson says,” the best estimates are that we will have a relatively flat market. With the depreciation of the Rand, price increases were inevitable. More than that however, I think that the slowing down of world economies and our own GDP is going to have an effect on the car market.

“What I don’t anticipate however, is that we will see a dramatic decline in vehicle sales – unless for example – interest rates get hiked to a very high level. At the moment, one needs a crystal ball to see what is happening on the financial front!”

Asked about the impact that the major increase in vehicle prices will have on local and imported models, Robertson says that he believes that it will have a negative impact on some manufacturers and models.

“Consumer choice is difficult to limit or minimise, so while we may see some shifts, overall, I don’t think that we’ll see a dramatic swing away from imports to locals, particularly as local output is also affected by the currency.”

Of particular interest to SAVRALA members and their customers is the impact of the price increases on the residual values and operating costs of vehicles. The potential decline in residual values – imported vehicles in particular – may concern some players in the leasing sector. Robertson feels this is something not to be too worried about.

“As the price of new cars goes up, so does the price of second hand vehicles.   Therefore it often doesn’t reduce your residual value, but tends to have the opposite effect.” The net result is that, while the prices of vehicles will rise, their residual values are also expected to rise, which could offset some of the impact of the price increase for SAVRALA members’ customers.

With regard to operating costs, while the capital costs of vehicle components are rising, this is being offset by the extended servicing intervals. When considering the impact of the Rand on the parts and servicing components, Robertson says, “clearly there’ll be some impact. But one thing you can say for the car industry as it moves forward is that cars are continually becoming more reliable and requiring less servicing. If only South Africa could get its fuel right, we would see service intervals double what they currently are in the diesel sector.”

Asked to comment on the motor industry as a whole, Robertson is very upbeat about the various associations committed to serving the motor industry and, in particular, their openness to discuss issues. “Whether it’s NAAMSA talking to the Retail Motor Industry forum or NAACAM on the components side, we all get together on quite a regular basis and are prepared to discuss issues of benefit to the industry and consumer.

“A hot topic at the moment is the MIDP. We are now debating 2007 to 2012 and everyone concerned is putting their issues on the table so that we ultimately go forward to government with a considered and all-encompassing proposition.

“The motor industry in South Africa has a number of challenges ahead in 2002.   But, equally, on the export front, it has got some strength and resilience. Out of that can come opportunity as well.”

SAVRALA members share this enthusiasm and look forward to working with all of their customers in managing fleets costs effectively.