TOYOTA TAKES OVERALL GOLD MOTY AWARD AS VOLKSWAGEN CONTINUES RENTAL DOMINANCE

 

JOHANNESBURG, OCTOBER 23, 2017 – The Southern African Vehicle Rental and Leasing Association (SAVRALA) – whose car rental members manage over 70,000 vehicles and leasing members account for over 55,000 Owned/Funded and 245,000 managed vehicles per annum in South Africa – held their annual industry Manufacturer Of The Year (MOTY) awards at a gala dinner in Sandton on Friday, 20 October 2017.

Despite Volkswagen claiming the MOTY Car Rental title for the seventh consecutive year, just ahead of second-placed Toyota, a resurgent Toyota dominated the Leasing section, which helped them beat off their long-standing competitor to take the much-coveted Overall Gold MOTY Award. Hyundai were placed third.

Congratulating Toyota, the SAVRALA President, Winston Guriah commented that “the MOTY awards again recognise those manufacturers who continue to understand the evolving needs of both car rental and leasing fleet owners”.

In its twenty-second year, MOTY recognises those motor manufacturers who they feel have provided them with the best possible support and assistance during that period. These awards are based on the results of a continually revised and improved industry-specific survey incorporating 38 criteria reviewed twice annually among 24 of the largest Rental and Leasing companies in South Africa.
Questionnaires are completed not by one individual in each company, but by a panel of individuals who depend on and deal directly with each manufacturer. This results in obtaining an accurate, objective, unbiased and company-wide perspective of the service levels experienced.
The results from this competition enable each manufacturer to identify their strengths and work on areas of weakness as highlighted to them by their customers.
Areas of evaluation scored by the Rental members include:
• Communication: Covering the timeous and accurate information on new models, pricing and vehicle delivery, as well as regular manufacturer contact – declined by 3%.
• Support: Assessing the quality of operational support and ability to accommodate industry specific requirements as well as timeous delivery of vehicles – improved by nearly 2%.
• Maintenance: Rating the technical training, contact with the technical representatives, response to technical issues and warranty claims, dealer support, parts availability and flexibility on Goodwill and Policies – declined 1.7%.
• Value: Covering the protection of residual value and pricing structures, under the current economic challenges – improved slightly above last year’s results.
• B-BBEE compliance: Continued to decline as the new B-BBEE Codes take effect.
The Overall Rental industry score this year dropped 1.4% to 57 from last year.
Areas of evaluation scored by the Leasing members, include:
• Communication / Marketing: Including regular visits, information on production issues, pre-launch and ongoing information.
• Technical Support: Measuring the technical relationship as well as provision of technical information and parts availability.
• Financial: Looking at fleet pricing structures and discounts and residual value.
• Dealer Support: Including delivery issues and aftersales service.
• B-BBEE compliance.
While the overall Leasing score this year dropped significantly to 37.5 from 45.2 in 2014 and is well below the rental score, Guriah suggested that “there is no doubt that the manufacturers will now place more focus on the Leasing members to reduce the current gap between the two sections scores”.

Rental Results for 2017:
Winning for the seventh consecutive year, Volkswagen took the Car Rental MOTY award. Toyota moved up from their third position last year into second this year, pushing Hyundai back from their second position last year into third this year.
Volkswagen also receives the Value award, following their top score in this category on the Rental questionnaire.
Renault receives the award for the Most Improved manufacturer on the Rental side as they managed to improve their Rental score the most since last year.
Awarded to the automotive member who supplies lower and niche vehicle volumes to SAVRALA car rental members, the Tutuka award which means ‘progress’ in Zulu, went to Nissan.
Rental 2013 2014 2015 2016 2016 – final position 2017 Improvement
1st Volkswagen 72.7 70.8 68.5 67.3 1 67.3 0.1
2nd Toyota 65.5 65.9 65.8 64.0 3 65.1 1.2
3rd Hyundai 59.7 63.3 65.1 64.2 2 59.6 -4.6

Leasing Results for 2017:
By quite some margin, Toyota took the honours, followed by Hyundai in second position and Volkswagen taking third.
Leasing 2012 2013 2014 2014 – final position 2017 Improvement
1st Toyota 66.8 75.2 69.9 2 65.2 -4.8
2nd Hyundai 69.7 73.7 63.8 4 58.4 -5.4
3rd Volkswagen 76.3 77.9 70.7 1 53.8 -16.9

Best Representative Awards for 2017:
Best Rental Account Executive for the second-year running was Loshini Pillay from Volkswagen, with Robert Wright, also from Volkswagen, voted the best Rental Technical Representative for 2017.
Best Leasing Account Executive was awarded to Faan Fourie from Toyota, while Ramatjitla Penyane, also from Toyota, was voted the best Technical Representative to the Leasing Industry.
On social media, join the conversation using the hashtag #SAMOTY17.
Photos of the award winners are available here:
https://from.sketchup.co.za/index.php/s/Dl5szWtMDoJpTG5

2017 Motor Manufacturers Of The Year (MOTY) to be announced

Which motor manufacturer will win the coveted title of Manufacturer Of The Year in 2017?

The first round of judging has concluded in the annual MOTY awards process, run by SAVRALA, the Southern African Vehicle Rental and Leasing Association whose car rental members manage over 70,000 vehicles and leasing members account for over 54,800 – Owned/Funded and 244,148 – managed vehicles per annum in South Africa.

In contrast to many other car surveys, this award is based on the largest rental and leasing companies in South Africa scoring their automotive suppliers twice annually on 38 objective criteria which include B-BBEE levels, value for money (eg: vehicle resale, maintenance and cost of parts), vehicle security, communication and support.

The results of the competition are used by motor manufacturers to identify their strengths and improve their areas of weakness as highlighted to them by their customers.

“The vote of confidence given by SAVRALA members to their vehicle suppliers should be an important consideration for the car buying public who also want to buy a vehicle that offers good value for money, reliability and safety,” says Winston Guriah, the President of SAVRALA.

The first round, as voted for by both the rental and leasing sectors, has highlighted the top five manufacturers being Ford, Hyundai, Nissan, Toyota and Volkswagen. In this group, first and second place is separated by less than three points which can easily change the overall scores winners when round two is completed.

“Volkswagen has taken top honours for the past seven years in the rental section, but there has been fierce competition between motor manufacturers where the winning margins have been very small as we are seeing this year. In 2016, Hyundai and Toyota came second and third respectively,” says Winston.

MOTY also identifies the top account representatives and technical representatives from motor manufacturers, evaluating their ability to establish and maintain a successful relationship, and to be proactive and professional in their approach.

Past winners of the MOTY Best Account Representative award include Loshini Pillay from Volkswagen in 2016 and David Maeko from Ford in 2015, while Robert Wright from Volkswagen and Bennita Senyatsi from Nissan won the Best Technical Representative awards in 2016 and 2015 respectively.

“The emphasis on the MOTY results is likely to both increase the service expectation from the rental and leasing companies, while forcing them to look more critically at current service levels provided by manufactures,” says Sandile Ntseoane, the GM of SAVRALA.

“MOTY influences the vehicle purchase decision-making of both the public and large fleet operators who will be comforted by the experiences of the SAVRALA members.”

The results of the 22nd annual SAVRALA MOTY awards will be announced at a gala ceremony in Johannesburg on 20 October.

On social media, join the conversation using the hashtag #SAMOTY17.

Volkswagen South Africa wins 2015 Motor Manufacturer Award

p2910SavralaVW-001JOHANNESBURG, OCTOBER 23, 2015 – Volkswagen South Africa (VWSA) wins the SAVRALA MOTY (Manufacturer Of The Year) award for the sixth consecutive year.

Celebrating its 20th year, the SAVRALA 2015 Manufacturer of the Year was revealed during a gala award ceremony at the Hilton Hotel in Sandton tonight, 23 October. Incredibly, for six consecutive years, Volkswagen South Africa (VW) took the accolade of overall car rental winner yet again.

Commenting on this achievement, SAVRALA President Marc Corcoran applauded VWSA’s remarkable achievement and said that one had no choice but to respect the consistent and recognised high levels of service given by VWSA to the car rental industry. “An important insight from this year’s data is the improved scores by almost all automotive brands, demonstrating the competitive nature of the industry,” he added.

RIC_5809-VW-2-001The MOTY 2015 results further reveal that VWSA has gained a distinct advantage over its peers in the key survey category of Communication and Support.

The competitive nature of this year’s MOTY awards was best demonstrated by the 0.1 difference in score between Audi SA and Toyota South Africa Motors which swopped podium places, with Audi taking home silver this year.

Illustrating the extent of how some automotive companies have focused special attention on their car rental customers, the Most Improved Award went to BMW SA which leaped from 11th place last year to 7th this year achieving a phenomenal 17% increase in their 2015 score.

Addressing concerns by some automotive brands that they are at a disadvantage when competing against their larger-volume peers in the car rental industry, a new award called Tutuka was created and won by Audi SA. “The performance of Audi this year clearly demonstrates that winning MOTY is not merely a function of the volumes sold to the car rental industry, but also of satisfying customer needs,” said SAVRALA GM Sandile Ntseoane.

The Value Award in its first year was a tight contest, but was won by Ford SA which, by the narrowest of margins, beat VWSA. Commenting further Marc said this ‘’was an important award as the cost of vehicle ownership is a key consideration for any fleet purchase, whether a corporate fleet or individual purchaser.’’

MOTY 2015 also acknowledged the role of certain individuals the car rental industry:

  • Best Account Executive was won by David Maeko (Ford SA)
  • Best Manufacturer’s Technical Representative was won by Bennita Senyatsi (Nissan SA)

The MOTY evening also saw industry stakeholders recognise the remarkable service given by Dawn Jones, Imperial Car Rental CEO, who leaves the industry next month after 35 years.

“Dawn leaves behind an incredible legacy that few could even imagine achieving. Ever the shrewd car rental operator, Dawn had a remarkable, innate skill in developing warm relationships with her colleagues, customers and competitors. The industry thanks her for contribution and wishes her well in her future endeavours,” concluded Marc.

AWARD SUMMARY MOTY OVERALL

Overall Bronze
Toyota South Africa Motors

Overall Silver
Audi South Africa

Overall Gold
Volkswagen South Africa

Best Account Executive
David Maeko (Ford SA)

Best Manufacturer’s Technical Representative
Bennita Senyatsi Nissan (SA)

Most Improved
BMW SA Group

Value Award (Certificate)
Ford (SA)

Tutuka Award
Audi South Africa

On social media, join the conversation using the hashtag #MOTY2015.

About SAVRALA

SAVRALA is the trade body for companies engaged in the rental of passenger cars and commercial vehicles. Founded in the 1970s, SAVRALA represents South Africa’s the car rental rental industry

We lobby government to ensure that regulation and legislation affecting its members is fair. SAVRALA also works with public sector agencies, industry associations and key business influencers on key road transport, taxation and finance-related issues.

For more information about SAVRALA, please visit www.savrala.co.za or contact Natalia Rosa at natalia@bigambitions.co.za or 083 449 4334.

Annual Charity Golf Day 2015

The SAVRALA Annual Charity golf day enjoyed excellent weather at the Johannesburg Country Club on the 25th of February 2015 and unlike the previous year where rain soaked the players and the game had to be cut short, this year’s event almost broke all previous records. More than 80 golfers, playing in teams of four, competed in perfect conditions on a course in excellent condition. 80 golfers sat down to an excellent meal with Michael Scholz keeping order as master of ceremonies. The raffle and auction were very well supported and more than R72,000 was raised for the chosen charity.

The SAVRALA President, Marc Corcoran, thanked the members for their continued support of this worthy cause, he thanked the club for giving the event the courtesy of the course. Many of those participating had been involved with the event over many years and its continued success was due to their unwavering support. He thanked all the sponsors once again for their generous giving which resulted in a day of fun and fellowship. The chosen charity organisation that will benefit is The QuadPara Association of South Africa. QASA’s function is to serve quadriplegics, paraplegics and the disability sector in general, in whatever capacity its members find most constructive. The organisation aims to assist people with mobility impairments to lead independent lives with a decent standard of living, in areas ranging from personal care and assistive devices to adequate skills development and employment.

Ari Seirlis, the CEO of QuadPara Association of South Africa (QASA) gave a heartwarming speech on his organisation and thanked SAVRALA for choosing QASA. Marc Corcoran gave feedback on the Leasing Section and advised members of the imminent changes that will take place within SAVRALA. He spoke briefly about the continued collaboration with the automotive sector on legislative issues affecting the industry.

SAVRALA thanks all those involved and looks forward to continued participation and support.

The following companies took part in the SAVRALA Charity Golf Day:

  • Toyota South Africa Motors (Pty) Ltd
  • General Motors South Africa
  • Volkswagen South Africa (Pty) Ltd
  • Bidvest Car Rental t/a Budget
  • Avis Rent A Car (Pty) Ltd
  • ABSA Vehicle Management Solutions
  • Datadot Technology SA (Pty) LTD
  • Mitsubishi Motors South Africa
  • Hyundai Automotive South Africa (Pty) Ltd
  • Nissan South Africa (Pty) Ltd
  • Liquid Capital (Pty) Ltd
  • Audi South Africa
  • FleetAfrica, A Division of Super Group Africa Pty Ltd
  • Infiniti SA (a division of Nissan SA)
  • Kia Motors South Africa (Pty) Ltd
  • Europcar and Tempest Car Hire
  • Top Notch Car Rental CC
  • Accordian / TATA

Hole Sponsors:

  • Toyota South Africa Motors (Pty) Ltd
  • Volkswagen South Africa (Pty) Ltd
  • Bidvest Car Rental t/a Budget
  • Nissan South Africa (Pty) Ltd
  • Hyundai Automotive South Africa (Pty) Ltd
  • Mercedes-Benz South Africa
  • Infiniti SA (a division of Nissan SA)
  • Audi South Africa

Additional Sponsors:

  • Fleet Africa
  • Hertz Car Rental
  • Tempest Car Rental
  • Europcar
  • Avis

By Sandile Ntseoane