September 2010
On the 22nd of October this year, SAVRALA will once again bring motor manufacturers and importers and their leasing and car rental customers together at the annual Manufacturer of the Year Awards. The objective of the MOTY Awards is to give recognition to those who have consistently provided superior levels of service and support – as judged by their leasing and rental clients. “Our members see the vehicle manufacturers and importers as their prime partners and we appreciate their support, as much as they value our custom,” says SAVRALA president, Paul Pauwen.
Throughout the year, SAVRALA conducts two surveys amongst its members. Rental and leasing members are asked to rate manufacturers and importers in various areas. Criteria covered in the Rental questionnaire include communication, support, maintenance, value and theft prevention. The Leasing questionnaire measures performance levels related to fleet pricing and residual values, maintenance and support, communication and marketing as well as dealerships. Vehicle model ranges and sales volumes are specifically not measured in these surveys.
Kondile & Associates, an independent market research company, facilitates an in-depth evaluation process in order to provide an accurate analysis of SAVRALA members’ impressions of the manufacturers and importers alike. MOTY Awards include Gold, Silver, Bronze and Most Improved across three categories, namely Overall, Leasing and Rental. Overall Awards are determined from the combined results of the rental and leasing divisions.
Last year, the coveted Manufacturer of the Year Award was scooped up by Hyundai – the first importer to receive this highly-regarded honour. Hyundai marketing director Stanley Anderson commented, “It has been one of our business objectives to be the first Importer to win the SAVRALA award. It took a lot of dedication from our staff and dealers to achieve this and all credit to them.”
SAVRALA encourages members who have not yet submitted their surveys to do so in order to be part of this valuable and exciting process. Good luck to all entrants!