Celebrating its 20th year, the SAVRALA 2015 Manufacturer of the Year was revealed during a gala award ceremony at the Hilton Hotel in Sandton tonight, 23 October. Incredibly, for six consecutive years, Volkswagen South Africa (VW) took the accolade of overall car rental winner yet again.
Commenting on this achievement, SAVRALA President Marc Corcoran applauded VWSA’s remarkable achievement and said that one had no choice but to respect the consistent and recognised high levels of service given by VWSA to the car rental industry. “An important insight from this year’s data is the improved scores by almost all automotive brands, demonstrating the competitive nature of the industry,” he added.
The competitive nature of this year’s MOTY awards was best demonstrated by the 0.1 difference in score between Audi SA and Toyota South Africa Motors which swopped podium places, with Audi taking home silver this year.
Illustrating the extent of how some automotive companies have focused special attention on their car rental customers, the Most Improved Award went to BMW SA which leaped from 11th place last year to 7th this year achieving a phenomenal 17% increase in their 2015 score.
Addressing concerns by some automotive brands that they are at a disadvantage when competing against their larger-volume peers in the car rental industry, a new award called Tutuka was created and won by Audi SA. “The performance of Audi this year clearly demonstrates that winning MOTY is not merely a function of the volumes sold to the car rental industry, but also of satisfying customer needs,” said SAVRALA GM Sandile Ntseoane.
The Value Award in its first year was a tight contest, but was won by Ford SA which, by the narrowest of margins, beat VWSA. Commenting further Marc said this ‘’was an important award as the cost of vehicle ownership is a key consideration for any fleet purchase, whether a corporate fleet or individual purchaser.’’
MOTY 2015 also acknowledged the role of certain individuals the car rental industry:
- Best Account Executive was won by David Maeko (Ford SA)
- Best Manufacturer’s Technical Representative was won by Bennita Senyatsi (Nissan SA)
The MOTY evening also saw industry stakeholders recognise the remarkable service given by Dawn Jones, Imperial Car Rental CEO, who leaves the industry next month after 35 years.
“Dawn leaves behind an incredible legacy that few could even imagine achieving. Ever the shrewd car rental operator, Dawn had a remarkable, innate skill in developing warm relationships with her colleagues, customers and competitors. The industry thanks her for contribution and wishes her well in her future endeavours,” concluded Marc.
AWARD SUMMARY MOTY OVERALL
Toyota South Africa Motors
Audi South Africa
Volkswagen South Africa
Best Account Executive
David Maeko (Ford SA)
Best Manufacturer’s Technical Representative
Bennita Senyatsi Nissan (SA)
BMW SA Group
Value Award (Certificate)
Audi South Africa
On social media, join the conversation using the hashtag #MOTY2015.
SAVRALA is the trade body for companies engaged in the rental of passenger cars and commercial vehicles. Founded in the 1970s, SAVRALA represents South Africa’s the car rental rental industry
We lobby government to ensure that regulation and legislation affecting its members is fair. SAVRALA also works with public sector agencies, industry associations and key business influencers on key road transport, taxation and finance-related issues.
For more information about SAVRALA, please contact us.